16 Feb 2012 Booking Engine with Online Marketing
You don't want to miss the opportunity to hear this presentation on Regatta, a booking engine combined
Dear Hospitality Members:
You don't want to miss the opportunity to hear this presentation on Regatta, a booking engine combined
with online marketing capabilities and measurable results
at 9:00 am to 11am on Thursday, February 16, 2012 at Maria's By the Sea Dining Area
(Light refreshments will be served)
Shortly after arriving at the Caribbean Hotel and Tourism Association meetings recently, I learned from my Antigua and St. Lucia Association colleagues about a booking engine, Regatta, to which their respective hotel associations had subscribed. I later learned that Ashwin Kamlani, the President of Regatta, would be at the meetings to give a presentation, albeit on a different subject. I met with Mr. Kamlani, together with Board Member Mr. Romney Penn to learn more about Regatta, and discovered that other hotel associations -- Barbados, Puerto Rico, Jamaica and Grenada -- had also signed up to provide their respective members with this service.
Having been briefed by Mr. Kamlani and given a demonstration about the Booking Engine, its online marketing capabilities and measurable results, we thought that it might be worthwhile to invite Mr. Kamlani to the BVI to meet with hoteliers to discuss this service. Toward that end, Mr. Kamlani will be in the Territory to give a presentation at 9:00 to 11:00am on Thursday, February 16, 2012 at Maria's By the Sea.
The fact sheet below that was provided by Mr. Kamlani should further illuminate the advantages of the Regatta booking engine:
Regatta is an Online Reservations System for Destinations
Our Sophisticated Booking Engine Combined with our latest online marketing tactics brings real, measurable results to the destination.
•Some of Regatta's clients include Barbados, Puerto Rico, Jamaica, St. Lucia and Grenada
•After launching Regatta, destinations have seen online sales in two months outpace the volume that they saw in FIVE YEARS with Expedia or Travelocity as their booking engine!
•The keys to success are a solid booking engine, an intelligent online marketing strategy, involvement of the hotels, and optimization through tracking and reporting.
•Regatta currently produces bookings of more than $3 Million per MONTH.
•Our system allows for a variety of online promotions, and books everything on one site. We do not redirect the customer to book on another site allowing for accurate tracking.
•Create unique landing pages for special events in your destination, where hotels can load unique offers with special cancellation policies.
•List your website in TripAdvisor as a booking option, right alongside Expedia.
•Hotels can list supplements such as breakfast or spa without paying commission.
•Regatta can also provide individual hotels with new websites, a booking engine, and online marketing services.
•Include a LIVE booking engine on your destination's Facebook page, where all activity and sales are 100% trackable.
•There are absolutely no setup fees.
I look forward to your attendance and participation on February 16.
By BVICCHA
